Unilever – Dove
Unilever approached Dragon Group Asia with the idea to campaign specifically to expatriate women in China, an audience who already used and trusted Western deodorant products, specifically Dove.
After analyzing the market, we sent a brief consisting of clean, simple advertisement designs that reflected the ethos of Dove and it’s branding ideologies to increase the product’s presence among its potential users. We also specifically outlined online and offline channels and platforms we would target to maximize the conversion rate of each advert created and to incentivize purchase of the product.
We gained over 500,000 total views across over 10 major platforms and gave away 1,000 product samples, increasing consumer preference and brand awareness by 20%.