Founded in 2011, Pac-12 Global is an unprecedented effort to proactively promote the Conference and its member institutions globally through student-athlete exchanges and sport. In 2015, the Pac-12 Conference came to Shanghai to host the first-ever regular season game in China between the University of Washington and the University of Texas. The Pac-12 came to us to create a video news release that covered the two teams’ visit to the Alibaba campus in Hangzhou and provide onsite event support surrounding the game.
We captured Washington and Texas’ meetings with Jack Ma, the CEO of Alibaba and distributed the VNR to international media including Bleacher Report, ABC News, and Yahoo News and generating 320,000 views on English media. In the Shanghai community, we activated 10 partnerships with local Pac-12 University alumni groups and organized four satellite watch parties of the game on CCTV/ESPN.